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FB ADS & RETARGETING
Facebook provides more than any other social media site the opportunity to target your exact audience, that you can break down into detailed subgroups!
With Youtube you can target your exact audience for a few cents per click! Attract potential customers constantly through relevant content!
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When it comes to search & mobile traffic, Google captures almost 85% of it. It provides untapped opportunities for local businesses such as PP Call.
Facebook Ads & Retargeting
Most Effective Online Marketing Strategy
Facebook observes the different interests and behavior of users. These are evaluated, categorized and listed exactly. If you specify your own target group list for Facebook, you have the option of running “LookAlike” ads. This gives you the unique opportunity to expand your exact target group without much effort, right from the start.
Lookalike % Retargeting are the fastest way to achieve a goal when it comes to online marketing.
Why Facebook Ads
Facebook offers local companies immense opportunities to expand their business. It observes the different interests and behavior of the members. These are evaluated, categorized and listed exactly. If you specify your own target group list for Facebook, you have the option of running “LookAlike” ads. This gives you the unique opportunity to expand your exact target group without much effort.
Facebook is an essential advertising channel, especially for small and medium-sized enterprises (SME).
What is Retargeting
Statistics show that Facebook Retargeting can achieve around 50% conversions (depending on some criteria) because it targets people that showed interest in your offer before. According to statistics: Approximately 96% of visitors that come to your website are not ready to buy and product videos can increase purchases by 144%. That means if you’re not tracking the visitors of your site, you’ miss a great opportunity. The more visitors come to your website, the better results can you achieve with Facebook retargeting.
Retargeting is and will not only be one of the most effective strategies in digital marketing, it is also steadily increasing in importance. This follows a simple basic rule that has determined the success of traditional marketing campaigns for decades: The more often a message is seen or heard by the same prospect, the more likely the desired action will be achieved.
Setting up retargeting on your own website means nothing more than putting a piece of code, the so-called “pixel” from Facebook, onto your own website. User behavior is recorded, for example which pages the prospect has visited. This is the first, essential prerequisite and with it your list of prospects with all website visitors builds up suddenly.
But the most important thing is that you put the pixel on your website NOW. Not later, tomorrow, sometime. Every day without pixels is a day with lost visitors that you can never address again …
You can then also place your retargeting ads later (on Facebook you can save users for up to 180 days in a Custom Audience website), but at least you already have an audience of interested parties that you can address again.
Not to mention that you can also have a so-called “Lookalike Audience” created by Facebook based on the visitors, with people who are similar to your website visitors.
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Facebook Ads are a form of paid marketing that generate targeted traffic through clicks, impressions or auctions. Facebook offers a variety of display formats such as video, image, carousel, slideshow, lead generation, page likes. Traffic and Conversion.
Why are Facebook Ads important?
Facebook ads are one of the most cost-effective solutions for marketing your online business. Using Facebook Ads, you can specifically create campaigns for:
1. Brand Awareness – To reach people who might be interested in your brand and ultimately increase brand awareness.
2. Range – To reach the maximum number of people.
3. Traffic – How to increase website, app, or Facebook traffic.
4. Interactions – To increase interactions with your content (likes, comments, shares, event approval).
5. App installs – in order to increase app installs.
6. Video Views – To generate more video views and interactions for your promotional videos
7. Lead Generation – Allows you to get information from prospects using lead generation forms.
8. Messages – You can initiate a conversation with potential customers using Facebook Messenger.
9. Conversions – Reaches people who are more likely to convert on a website or app.
10. Product catalog sales – you can create catalogs and show them to a target group (interesting for the automotive business and ecommerce)
11. Business Visits – To reach people around you and bring them to your business.
Setting up a Facebook ad campaign gives you a chance to get an audience, build a brand, generate traffic, and increase your sales.
Facebook is the world’s largest source of online display advertising. Facebook generates more ad views than its three next largest competitors combined. At the moment Facebook has more than 2.5 billion users – an average use the social network about 7 hours each month.
This means that you can use Facebook to find your target audience and direct your advertisements to people who mean something to you and your company. It also means that you can use Facebook traffic to increase your sales tremendously. Ultimately, however, it also means that if you don’t use Facebook, a competitor who uses it effectively will pass you by.
We provide you with weekly reports so that you always know how much sales you are getting from your Facebook advertising.
We retarget users who have visited your website with ads that cannot be overlooked. These ads are placed directly in the news feed.
Split test of your ads
Headings, descriptions, images. We try several versions each in order to find an ideal combination for each interested party.
We can accurately define your ideal audience. We have the option to import your email list and thus find your contacts. We also use a lookalike audience to add to their list.
Benefits of Facebook Marketing
It only costs 1% of TV advertising and reaches the same number of people.
The audience can be “targeted” based on gender, age, location, interests, relationship status, etc.
Ads can be targeted directly to people who are already on your email list or who have visited your website.
News feed ads don’t look like normal ads. Most people rarely see the difference between an ad and a regular post.
If you choose us as your Facebook advertising agency, we will show you the best ways to use Facebook ads so that you can achieve your specific business goals.
Custom audiences are generated on Facebook from user groups already known to the company. Website custom audiences, for example, map website visitors, app audiences the real users of an app. Custom audiences based on email lists or interactions with Facebook / Instagram posts are also possible.
Lookalike Audiences, in turn, uses the Facebook algorithm on existing custom audiences. This identifies people who “tick” in a similar way to the people in the initial audience.
A practical example:
The Custom Audience could contain everyone who has interacted with your company’s content in the past 30 days. So who left a like or comment, or who followed a link.
For the lookalike audience, Facebook is looking for similarities among these users. Be it age, gender, interests or user behavior. Then the Facebook filters all users of the network according to whether they also have these similarities. These are then assigned to the corresponding lookalike target group.
Both target groups are – through this procedure – mutually exclusive. If you are in a custom audience, you cannot be in the corresponding lookalike audience at the same time (and vice versa).
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Why YouTube? First of all, it’s a network built on the web’s most compelling form of media: video.
More than half of internet users watch online video every day for an hour-plus. Over a weekly span, that adds up to more time than the average American works…
So it’s no surprise that by 2019, an estimated 80% of traffic will be to online video. As a network that sees hundreds of hours of content uploaded every minute and billions of views per day, YouTube is still the social network leading the video revolution.
Secondly, to grow YouTube relies on a type of content that’s been shown to move people unlike any other: UGC or user-generated content — videos produced by actual users of the platform. Companies like GoPro leverage that content in their own marketing strategy, and by doing so, they cut resources needed to produce compelling videos from scratch. At the same time, they position themselves as trusted partners of users rather than a company trying to sell a product.
Lastly, YouTube is a platform that suits users’ consumption preferences. A bulk of the network’s videos — 70% to be exact — are viewed on mobile. And today, mobile drives the greatest share of the web’s traffic.
So to summarize, YouTube gives people what they want where and when they want it. It’s also a platform that benefits from connectivity to Google’s massive network of websites. That means advertisers can use YouTube display advertising to not only promote their videos on the platform, but through millions of publishers as well. Conversely, it allows companies that aren’t even on YouTube to promote their products and services on the platform’s many channels.
Cost Of YouTube Ads
Cost is of course one of the main factors when it comes to advertising. YouTube has a great reputation for fair costs, especially because you only pay when viewers watch your video ad for 30 seconds or more (or in its entirety if it is less than 30 seconds), or if it is clicked on (this applies to both video ads and still images).
The cost of your ad depends on a couple of different factors, such as targeting and the competitiveness of the industry you are in. For example, if you want to target females aged 18-80 with an interest in make-up, that’s a really wide net and a very competitive topic, so your cost per view will be higher than, say, if you wanted to target females aged 18-25 with an interest in black eyeliner–which is a much smaller niche.
YouTube ads have an average cost per view of $0.10 – $0.30. So the estimated cost of reaching 100,000 viewers is around $20,000. The good news is, there is no minimum spend for YouTube advertising–CPV bids start from just $0.01! You just set a daily budget that you’re comfortable with, and can edit that according to the results of your campaigns.
The bottom line is, there is no clear answer to the question: How much do YouTube ads cost? because it is different for every ad. But now that you know the average CPV and how to keep costs down by targeting, you should have a better grasp on how much you want to spend.
The 2. Largest Search Engine
YouTube is the second largest search engine in the world after Google with 1.9 billion monthly active users. If YouTube users watch an ad to the end, they are 23 times more likely to respond to the video’s call to action, and even if they don’t see the full ad, they are still 10 times more likely to act than those who are not exposed to video viewing.
The massive size of the platform coupled with the encouraging success rates of video ads are speaking for itself.
Types Of Youtube Ads
There are 6 different types of Youtube ads, some are videos and others are still images or text boxes. Before we get into how to advertise on YouTube, we compare these different types to find out which one would be best suited to your business and marketing strategy.
A display ad is a clickable image or animation that appears to the right of the feature video when the viewer is using a desktop. It’s above the video suggestions list.
The specs for this type of ad are 300 x 250 or 300 x 60, and animations can run for a maximum of 30 seconds (although there is no sound so as not to interfere with the main video). The maximum file size allowed is 150KB, and file formats supported are: GIF, JPG, PNG, and HTML5.
Display ads can only be seen on desktops and if viewers choose to make their video full-screen then the ad will be completely removed from view. However, the spot of display ads (directly above suggested videos) is a prime location and the ad does not interfere with the viewer’s enjoyment of the video.
A non-skippable video ad must be watched in order for a viewer to continue to the main video. Like the above, these ads can also appear before, during, or after the main video. Here’s an example:
The specifications and maximum file size are the same as skippable video ads, but the length of the ad is different. Non-skippable ads can only be a maximum of 20 seconds (and in some regions the limit is just 15 seconds), so you’ll need to get your point across quickly.
The best thing about a non-skippable ad is that you are guaranteed the full duration, and with YouTube’s impressive targeting capabilities you are also pretty much guaranteed that the viewer will fit the profile of your target audience.
An overlay ad is a semi-transparent banner that appears in the lower 20% portion of a video. It is a clickable image or text box and is only visible to desktop users. Here’s an example:
The specs for this type of ad are 468 x 60 or 728 x 90, and the maximum file size is 150KB. Supported file formats are: GIF, PNG, and JPG.
Although they are simple and static, overlay ads are pretty genius. They demand attention without being too imposing. They are subtle enough that some viewers may leave them on while the video plays out, but even if a viewer does close the ad they have still seen it–and thus become aware of your brand, product, or service.
A bumper ad is a non-skippable video ad with a maximum length of 6 seconds. They can be viewed in both desktop and mobile.
The maximum file size is 1GB and the following file formats are accepted: AVI, ASF, Quicktime, MP4, or MPEG.
If you thought traditional non-skippable ads were limited, with bumper ads you have even less time to get your point across! But, despite their short length, there has been encouraging research around their effectiveness. According to a Google study of 489 bumper ad campaigns, 61% drove a significant lift in brand awareness!
Skippable Video Ads
A skippable video ad plays within the video player either before, during, or after the main video. They can be anywhere from 12 seconds to 6 minutes in length, and viewers are given the option to skip the ad after the first 5 seconds. Here is an example:
These ads must be uploaded to YouTube in an MP4 format, but they can remain unlisted if you only want to use the video for advertising purposes. As such, the specifications are the same as any YouTube video–1080p is preferred but 720p is also accepted. A major benefit of skippable video ads is that they can appear on any platform: desktop, mobile, TV, and even games consoles.
The main downfall of skippable video ads is in the name: they can be skipped. However, if you make the first 5 seconds of your ad as compelling as you can then you should be able to keep viewers watching.
A sponsored card displays content that is relevant to the main video, such as products featured within the video. They are similar to overlay ads but they only appear on screen for a few seconds. If viewers then want to find out more, they can click on the icon in the top right-hand corner of the video.
Sponsored cards can appear within videos viewed on both mobile and desktop, and the following file formats are accepted: JPG, GIF, and PNG. The aspect ratio of the cards must be 1:1 and the maximum size is 5MB.
These clickable images are great way to advertise your products or services within one of your own YouTube videos, but aren’t the best option if you’re looking to roll out ads across the entire platform.
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