Facebook vs. Youtube Ads – Which One Is More Powerful For Local Companies When Video Marketing Is Aimed?
The video becomes the main medium for information and entertainment. It is becoming increasingly important in marketing. The largest platform for moving image content is YouTube, followed closely by Facebook. In the following article we will show you the differences in video marketing between Facebook and YouTube and the respective advantages of the two networks.
Advantages And Disadvantages of Facebook Videos And YouTube Videos in Comparison
Looking at YouTube and Facebook in comparison, two worlds meet. Targeted search via YouTube encounters spontaneous watching on Facebook.
Although YouTube is the undisputed top dog in the video segment, Facebook faces the fight with Youtube.
Watching videos on Facebook is a bit more intuitive and interactive than on YouTube.
This also largely corresponds to the user behavior of many young people.
However, a video on Facebook is difficult to find after one-time watch, whereas YouTube can score with its search function.
In turn, YouTube videos must be targeted, whereas Facebook videos can end up in the news feed when users share the content.
That can bring lots of leads for local companies quickly when they know how to target.
Because Facebook puts that video right into the newsfeed of the exact audience that you have chosen.
A difference here can be video ads on YouTube, which are played before a searched video or displayed as suggested videos.
Advantages And Disadvantages of Facebook Videos
It is striking that more and more videos on Facebook are native content, so no shared YouTube videos but directly on Facebook loaded videos.
This brings advantages in the form of presentations on the timeline.
Advertising elements can be integrated more easily.
Native videos also play better on the scope of the video:
- Full width
- Better range
- Integration of advertising elements and captions
- Appearance in timeline more attractive
Likewise, the momentum of Facebook for video marketing is beneficial, because it allows more interactions to be achieved.
The virality ensures that the algorithm of Facebook adapts to better respond to user trends.
Videos that are liked, shared and commented on, get automatically a better range.
A big advantage over YouTube.
Positive for all video makers is also that a view on Facebook is counted from 3 seconds – and the more views, the higher the range.
Other benefits for Facebook videos are:
A Like on Facebook is less binding than a subscription to YouTube, so it may be easier on Facebook to build a brand.
Within Facebook, an estimated 1/3 video content is spent in the newsfeed.
Virality can be increased well, because provided links to the video can be a simple conversion after the video.
50% of video play take place on the day of release, ensuring rapid success.
Visualized statistics facilitate an analysis of video marketing.
- Limited range for a small network
- Videos not sustainable enough
- Regular activity is essential
- Videos are hard to find again
Advantages and disadvantages of YouTube videos
Targeted searches are the order of the day on YouTube.
Many young people also use YouTube as a pastime and switch from one video to the next, often without further search.
The potential to make a mark on YouTube is great.
- Very present in mobile use
- Videos can be longer
- YouTube also serves as a search engine
- Focus on sustainability
- Offers many SEO benefits
- Has more ad possibilities
- Can be used as a hosting platform
- No registration required to watch the videos
- YouTube videos are designed to deliver vital content.
- Regular uploads of videos provide the strength of a channel.
Valuable content ensures a solid number of subscribers, which can grow steadily, as long as you remain true to the video and run with the appropriate earning power.
Never forget that YouTube is the widest-reaching video platform in the world.
- Does not have a newsfeed or a solid community
- Views count less than the playing time
- YouTube videos have a poorer form of presentation within Facebook and therefore less reach
- To subscribe to channels, to like or comment on videos, a Google Account is necessary